Landing Page & Positioning

When a visitor lands on petanque.life, the Astro-rendered homepage opens with a value-led hero pinned to a single proposition: one platform that runs the entire petanque ecosystem from FIPJP down to a Tuesday-night club night. The hero CTA splits immediately into three audience cards — 'I'm a Player', 'I'm a Club', 'I'm a Federation' — each routed to a tailored downstream funnel so messaging never gets diluted. Below the fold, an animated feature showcase scrolls visitors through scoring, draws, streaming and CMS in motion rather than static screenshots, anchoring abstract claims with concrete UI.

A live stats ticker pulls numbers from the production API every few minutes (matches in progress, players online, competitions today) so the platform feels alive rather than aspirational. Social proof — federation logos, country count, player count, testimonials — is layered against the activity ticker to convert curiosity into trust. A short product video and demo reel sit in a dedicated band for visitors who prefer watching to scrolling.

The whole page is statically generated per locale (FR, EN, ES, SV at minimum, with the full 43-language matrix available), so visitors get sub-second TTFB from the nearest CDN edge and content in their own language. SEO meta, Open Graph cards and JSON-LD ship with every locale variant. Conversion-tracking events fire from the CTAs into Plausible so the marketing team can see, in real time, which audience segment is responding to which iteration of the page.