Sociala medier-integration
I korthet
Sociala medier-integration is the publishing automation layer: result graphics, player cards, competition trailers, and vertical highlight clips are generated automatically and posted to Facebook, Instagram, X/Twitter, and TikTok according to a per-tenant content calendar with drag-to-reschedule and approval flow. Federations and clubs run a credible, branded social presence around every fixture and final without hiring a designer or social-media editor.
Så fungerar det
Each tenant connects its social accounts and chooses templates for the four content types: result graphics, player cards, trailers, and highlight reels. Every template is editable in a visual builder — colours, typography, photo placement, sponsor zones — and saved as a versioned brand kit. Auto-post to Facebook after match result fires the moment a result is finalised: the result graphic generator (Open Graph match-result image cards) renders a 1200x630 card with team names, score, competition logo, and federation branding, then ships it to the Facebook Page with a localised caption.
Auto-post to Instagram with player card uses the player card-generator with customizable template — an Instagram-square or 9:16 story featuring the man-of-the-match, ELO, recent form, and a portrait. Twitter/X integration for match results posts a tighter copy with the result graphic and live link. TikTok publishing of highlights pulls a vertical clip from the broadcast studio's auto-highlight engine (F09.04), adds a captioned title card, and uploads it with the right hashtags.
The trailer engine — competition trailer auto-generated from schedule — assembles a 30-second teaser before a major event from venue photos, fixture list, group of contenders, and a sponsor sting; it scheduled-posts seven days, three days, and one day out. Behind it all, social media calendar per club/federation gives the communications team a week-at-a-glance grid of upcoming auto-posts plus space to drop in manual items, drag to reschedule, and approve drafts. Calendar entries respect quiet hours and platform-specific best-time-to-post heuristics.
The pipeline shares the brand kit, the consent-cleared media library (F09.06), and the analytics layer (F09.05) — so a result auto-posted via this subsystem rolls into the same engagement dashboard, and a player who has opted out of media use is excluded from player cards automatically.
Centrala funktioner
- Auto-publish to Facebook, Instagram, X, and TikTok from one calendar
- Result graphic generator producing Open Graph match-result cards
- Player card generator with customisable per-tenant templates
- Auto-generated competition trailers scheduled around fixtures
- Highlight publishing pulled from the broadcast studio's auto-clip engine
- Visual social calendar per club/federation with drag-to-reschedule and approval flow
- Respects media consent flags and shared engagement analytics
I praktiken
A club secretary connects Facebook, Instagram, and TikTok and picks the federation template kit. He opens the social calendar for next weekend's regional doubles tournament and sees the trailer scheduled for Monday, Wednesday, and Friday — auto-built from the fixture list. After Saturday's final, the result graphic auto-posts to Facebook within ten seconds; an Instagram player card of the winning lead is queued to story automatically; a 25-second TikTok highlight clip drops to TikTok at 19:30, the platform's recommended slot.
He reviews engagement on Monday: the TikTok clip got 12k views and brought three new license enquiries — measurable in the federation's analytics dashboard.
Features i detta subsystem
8| ID | Status | Funktioner |
|---|---|---|
| F09.08.01 | Levererad | Auto-post to Facebook after match result ✅ PL-F0908a |
| F09.08.02 | Levererad | Auto-post to Instagram with player card ✅ PL-F0908a |
| F09.08.03 | Levererad | Twitter/X integration for match results ✅ PL-F0908a |
| F09.08.04 | Levererad | TikTok publishing of highlights ✅ PL-F0908a |
| F09.08.05 | Levererad | Resultat-grafikgenerator (Open Graph match-result image cards) ✅ PL-F0908b |
| F09.08.06 | Levererad | Player card-generator med anpassningsbar mall ✅ PL-F0908b |
| F09.08.07 | Levererad | Tävlings-trailer auto-genererad från schema ✅ PL-F0908b |
| F09.08.08 | Levererad | Social media calendar per klubb/federation ✅ PL-F0908b |